Sunday, October 07, 2012
When we were at Hamley's Toy Store in London this summer, one of the coolest things in the whole store (and boy does Hamley's have a lot of cool stuff!) was the interactive bathtub in the Build-A-Bear Workshop section. The "water surface" in the tub was actually an electronic touchscreen that rippled and splashed when you poked your finger at it or sailed a boat through it, and when you put the little rubber duckies in the "water", you could see their little paddling feet! The kids couldn't stop playing with it!
The interactive bathtub is just one of many new hi-tech features that Build-A-Bear Workshop is bringing to its stores. The very first redesigned Build-A-Bear Workshop store opened on September 21 in St. Louis, where the company is headquartered, and it plans to open a total of six of these cool new stores across the U.S. in 2012.
Last Friday I had the good fortune to attend the opening of the second redesigned Build-A-Bear Workshop store, at the Stoneridge Shopping Center in Pleasanton. I joined hundreds of families who had lined up to be the first to try out the new interactive experiences the store had to offer. Here's a rundown on what's new and improved at the new Build-A-Bear Workshop store!
Choosing your new friend
Choosing a sound
Creating a birth certificate
I had so much fun at the opening of the new Build-A-Bear Workshop store! I got to see all the cool new technology, and I got to see the first 100 kids try out the new features as they created special Build-A-Bear stuffies to be donated to needy families via the Red Cross. I even got to create new furry friends for my own kids, and in the process, I found that Build-A-Bear has stayed true to the basic bear-making experience that has made them so popular with kids and parents -- but the new hi-tech store features make the process even more fun.
Build-A-Bear Workshop will open other new concept stores in the following premiere shopping centers located in family-centric areas throughout the United States. If you live near any of these, I highly recommend checking them out!
Annapolis Shopping Mall in Annapolis, Md. on Friday, Oct. 19
The Somerset Collection in Troy, Mich. on Friday, Oct. 26
Fair Oaks Mall in Fairfax, Va. on Friday, Nov. 9
Castleton Square Mall in Indianapolis, Ind. on Friday, Nov. 16
Disclosure: I attended the Stoneridge event at Build-a-Bear's invitation, and received bears and outfits for my 3 kids. The views and opinions expressed here are my own.