Thursday, May 31, 2012
I remember watching those "donate a car to charity" ads on TV when I was a kid and wondering, Now why would a charity be asking for a beat-up old car that doesn't even have to be running? What they really need is a good working car so they can keep on doing good!
Salvage values and junkyards aside, there's something to be said for a child's view of car donations. There's no denying that any nonprofit organization would love a sturdy, dependable car -- a van for a meals-on-wheels program, a car for a social worker to travel from client to client, an SUV for an animal rescue program to take dogs to the vet.
Fortunately, companies like Toyota still have a bit of a child's sense of right and wrong, because their 100 Cars for Good program addresses this exact need. Toyota is in the midst of their 2nd Cars for Good program, giving away 100 cars to 100 nonprofits between May 14 and August 21. Each day, 5 organizations are being profiled on the 100 Cars for Good Facebook page, and each day you can vote for one of them. At the end of the day, they tally up the votes and the one with the most votes gets a car.
There are so many things that I love about this campaign. I love that so many nonprofits get a new car. I love that it's so easy to vote. I love that the voting period only lasts for 1 day. I love that the winners get to choose the car that will best fit the needs of their organization -- a Camry Hybrid, Highlander SUV, Prius v hybrid, Sienna minivan, Sienna Mobility or Tundra full-sized pickup. I even love that the other 4 nonprofits don't come away empty-handed -- they each get $1,000 from Toyota.
See how much a new car can mean to a nonprofit:
Which nonprofit do *you* think can do the most good with a new car? Put your money (or Toyota's money!) where your mouth is and go vote at www.100carsforgood.com !
Disclosure:I am posting this information as a member of the Toyota TWIN community. I was selected for participation in the TWIN community through a program with Clever Girls Collective. I did not receive any compensation for writing this post, or payment in exchange for participating. The opinions expressed herein are mine, and do not reflect the views of Toyota.