When I attended the BowlHer'09 party in Chicago last month, one of the hot items being passed out as swag was a new fashion doll called Moxie Girlz. I saw women walking out of the party with more than 1 big Moxie Girlz box, so it wasn't surprising that they had run out of Moxie Girlz by the time I got up to the swag table. I wasn't too disappointed, because I thought they looked a bit like Bratz dolls -- and I
Bratz. Ugh. The name just rubs me raw -- brats are spoiled, selfish, kids. Bratz dolls are all about hair and fashion, which is fine, but their slutty clothing is not something I'd want my daughter wearing. And when I found out that Moxie Girlz is actually created by the company that originally created Bratz, I thought, there's no way I'm going to like these Moxie Girlz!
The Pea isn't interested in Bratz dolls either -- she says they look mean and unfriendly. So when I got back from BlogHer, I was really surprised to see her pick up the Moxie Girl contact card that I had picked up at the party and ask whether I would be reviewing the Moxie Girl doll. I said, probably not, because they looked like Bratz dolls to me. But she insisted it wasn't the same as a Bratz doll -- "Mama, she looks so pretty and nice! I don't like Bratz dolls either, but I like this one!" I was more intrigued at The Pea's attitude than anything else, so I emailed the name on the card and said I was interested in doing a Moxie Girlz review.
Welllll.....whadddayaknow -- Moxie Girlz aren't as bad as I thought! In fact, they're not bad at all! We received Sasha, and The Pea totally loves her. I'm totally reversing my initial snap judgement, and declaring for the record that the Moxie Girlz are welcome in our household. Here's why:
Moxie Girlz is a new doll line that encourages girls ages 6-10 to be confident, creative and, as their motto goes, to "Be True! Be You! (TM)". The four core characters -- Lexa, Avery, Sasha and Sophina each have her own style and story. Each doll comes in a basic package, as well as in three themed packages:
Art-itude - the doll comes with markers and a bike that girls can decorate and personalize
Jammaz - the doll comes with music accessories so girls can pretend their doll is a rock star
Magic Hair - the doll comes with fun hair styling products that girls can use on their doll's hair and their own.
Wow. The Pea sure called it right. I have no idea how she made that judgement based on one small illustration, but I'm glad she did. Moxie Girlz are not Bratz. I'm relieved to see that they are much, much more appropriate for young girls! Their fashions are trendy, not skanky. They've got the big, doe-shaped eyes, but their expressions are dreamy, not sulky.
But what I really like is the message that Moxie Girlz sends to girls. Their tagline -- Be True! Be You! -- says it all, and it really resonates with my Girl-Power-conscious Pea. Yes, they're fashion dolls, but they are less about materialistic fashion and more about setting your own style. A Moxie Girl is more than just a pretty face!
There isn't much The Pea doesn't like about this doll -- except her feet. Moxie Girlz have not feet; the shoes are the feet. They just snap onto the doll's legs at about mid-calf (our doll Sasha, came with boots). I guess it just takes some getting used to -- but since the doll came with an extra outfit, it would have been nice if an extra pair of shoes/feet/whatever were included.
The Bottom Line
Moxie Girlz dolls aren't just about primping and high fashion. I like the Moxie attitude!
I received a product sample for this post, but no monetary compensation. The views and opinions expressed here are my own.