Tuesday, December 02, 2014
It's a sad fact of life that not everyone can afford an American Girl doll. They represent a significant investment, and many families are struggling this holiday season. That's why I'm so excited to announce (on Giving Tuesday, of all days!) American Girl's charitable holiday program -- for every purchase of an American Girl doll made thru December 18, American Girl is donating a doll to charity!
I was blown away when I received the news. What a generous program! Their "Share the Wonder of the Holidays" giving campaign launched on November 24, and runs through December 18, 2014. During that time, American Girl will match any doll purchase made online, in-store, or via phone with an 18-inch doll donation (up to 1,000 dolls each day). The dolls will be donated to children in hospitals around the country through their partnership with the Children's Hospital Association. That's worth nearly $3 million in retail value!
What a great program, and I can't think of a more worthy beneficiary. Kids in the hospital need some extra holiday cheer, and I'm sure American Girl will be brightening up the holidays for quite a few little girls this year!
Disclosure: As a thank you for posting this information, American Girl has kindly offered to donate an American Girl doll to the charity of my choice. The views and opinions expressed here are my own.