Thursday, March 22, 2012
Attention, TOMS lovers! TOMS and FEED are pairing up (pun intended) and coming out with a special FEED 12 TOMS shoe, made of burlap and printed with the FEED logo. The purchase of any pair of TOMS results in a donation of a pair of new shoes to a child in need, but when you purchases these special shoes, 12 school meals will also be donated in addition to the shoes! My daughter LOVES her TOMS shoes, and she has convinced me to buy a pair of my own, but I haven't yet decided which color or design. I had my heart set on a navy or red pair (the perfect summer espadrilles!) but now this FEED 12 TOMS shoe is tempting me. Who says I have to limit myself to just 1 pair.....
TOMS founder Blake Mycoskie and FEED founder Lauren Bush have joined together to create special limited edition TOMS shoes just in time for Mother’s Day. The FEED 12 TOMS Classics will be available for women ($58) and toddlers ($34), featuring the well-known FEED stamp on burlap material. Through the simple purchase of these shoes, 12 school meals AND one pair of new shoes will be given to a child in need.
TOMS + FEED Limited Edition Shoes will be sold exclusively on TOMS.com.
In 2006, American traveler Blake Mycoskie befriended children in a village in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One. Just last year, TOMS evolved from a shoe company to the One for One company, now addressing an entirely new need in addition to shoes through eyewear, helping give sight to people in need.
After witnessing the effects of hunger firsthand when traveling as a WFP Honorary Spokesperson, Lauren Bush Lauren co-founded FEED Projects in 2007 with the mission of creating good products that help FEED the world. Every product sold has a measurable donation attached to it and, thus far, FEED has been able to provide over 60 million meals globally through the UN World Food Programme. Additionally, FEED has supported nutrition programs around the world and in the US through organizations such as UNICEF and DonorsChoose.org.
Disclosure: I did not receive a sample or monetary compensation for this post. Press release was provided by TOMS and is indicated in italic text. The views and opinions expressed here are my own.